Geo-marketing is a tool that uses geographic, or location-based, information to help companies put together marketing strategies and campaigns. Using digital mapping to organize and display data enables marketers to analyze data by region or a particular physical location (for instance, a store).
The advent of digital technology has made geo-marketing increasingly affordable so that companies of any size can tap its benefits. As part of a digital strategy, geo-marketing employs geographic information systems (GIS) and data with a geographic context to market businesses and their websites through internet searches, mobile searches and social media. Most geo-marketing services are compatible with multiple smartphone, tablet and PC platforms.
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